Head of Growth & CRM
Core
End-to-end ownership of the B2C direct channel, bridging digital product strategy, commercial growth, and CRM governance for an insurtech company.
Role type
Head of Growth & CRM (Direct Channel)
Builds
Digital product features (quote calculators, vertical sites, purchase flows), acquisition and retention campaigns, and CRM automation workflows.
Domain
Insurtech / B2C Digital Services
Deliverable
product features
Required skills
Product Management, Growth Engineering, CRM Engineering, Data Analysis, API Integrations, HubSpot Architecture, Conversion Rate Optimization, Performance Marketing, Team Leadership
Preferred skills
Subscription business models, A/B testing tools, UX research
Technologies
HubSpot, GA4, Clarity, ADV, SEO, SEM, VWO, Optimizely
Responsibilities
Preside over the digital direct channel (quote calculators, vertical sites, purchase flows), Define and lead acquisition and retention strategy (ADV, SEO, DEM, social, retargeting), Own HubSpot architecture and automation, Monitor channel KPIs (quotes, sales, conversion rate, renewals), Manage commercial partnerships, Lead the Direct team
Seniority
Senior, hands-on IC with team leadership