Digital and Event Marketing Specialist
Core
Execute digital and event marketing strategies to expand brand awareness and generate qualified leads, with a specific focus on growing visibility on Chinese social platforms.
Role type
Digital and Event Marketing Specialist
Builds
Brand awareness, qualified leads, and strategic partnerships
Domain
Education services / Digital Marketing / Event Management
Deliverable
product features
Required skills
Chinese social media strategy, event planning and execution, content creation for WeChat/Xiaohongshu, paid and organic acquisition, campaign analysis, partnership development, AI tool utilization
Preferred skills
Knowledge of US college admissions process, experience in marketing via internships or campus organizations
Technologies
WeChat, Xiaohongshu, AI-powered marketing tools
Responsibilities
Develop and execute marketing strategies to increase brand awareness and generate leads; Plan and manage full-cycle marketing campaigns; Lead planning and execution of webinars and in-person events; Create engaging content for Chinese social channels; Monitor campaign performance and analyze results; Build strategic partnerships with industry players.
