Content Marketing Manager
Core
Developing and executing regional content strategies for a B2B employee communications platform, creating localized content for the DACH market.
Role type
Content Marketing Manager (B2B SaaS)
Builds
Regional content campaigns, localized blog posts, whitepapers, and integrated marketing materials for the DACH region.
Domain
B2B SaaS / Employee Communications / DACH Market
Deliverable
product features
Required skills
B2B content marketing, SEO content creation, integrated campaign management (Paid Ads, Email, Events), content localization, strategic storytelling
Preferred skills
SaaS industry experience, data-driven content formats
Technologies
SEO tools, Paid Ads platforms, Email marketing tools, CMS
Responsibilities
Develop and evolve the DACH content strategy in collaboration with the international marketing team, localize English content for cultural and content relevance in the DACH market, generate creative campaign-ready content ideas, translate strategic goals into integrated content concepts across channels (SEO blogs, Paid Ads, webpages, landing pages, emails, events)