SEO SPECIALIST
Core
Develop, implement, and optimize SEO/GEO strategies for two company banners (La Vie en Rose and Bikini Village) to ensure visibility in traditional and generative AI search results.
Role type
SEO/GEO Specialist
Builds
Organic search visibility and brand presence for e-commerce sites
Domain
E-commerce, Fashion, AI Search
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
keyword research, technical SEO audits, local SEO strategy, data analysis, AI search optimization (AISO), content optimization, site architecture optimization
Preferred skills
understanding of LLM information consumption, adaptation to generative/conversational search experiences, collaboration with cross-functional teams
Technologies
SEO tools, LLMs, generative AI engines
Responsibilities
Develop and manage SEO/GEO strategies for traditional and generative search results; Conduct in-depth keyword research and analysis; Perform technical SEO audits; Develop and deploy local SEO strategies for Canadian and American markets; Track, analyze, and interpret SEO performance; Collaborate with marketing, content, product, and e-commerce teams; Contribute to site architecture and UX optimization; Develop strategies for AI Search Optimization (AISO).
Seniority
Mid-level (4+ years experience)