Product Marketing Manager - Ecommerce
Core
Own the ecommerce vertical end-to-end, translating product capabilities into customer value for online store owners and ecommerce marketers.
Role type
Product Marketing Manager (Ecommerce)
Builds
Ecommerce vertical positioning, go-to-market programs, and feature adoption campaigns for SMBs and enterprise customers.
Domain
SaaS / Email Marketing & Automation / Ecommerce
Deliverable
product features
Required skills
Ecommerce domain expertise, vertical positioning & messaging, go-to-market strategy, user research & synthesis, content strategy, segmentation & experimentation
Preferred skills
Experience running own store or marketing to merchants, on-camera presence
Technologies
Email marketing platforms, marketing automation tools
Responsibilities
Develop and maintain sharp positioning for the ecommerce offering; Plan and execute GTM for new ecommerce features; Own outbound product communications and in-app messaging flows; Plan and run user interviews and competitive research; Design and run recurring feature adoption campaigns; Partner with content teams to create educational and conversion-driving assets; Work with lifecycle teams on segmentation and message timing.