Marketing Manager
Core
Design and execute end-to-end marketing strategy for AI-driven financial services bridging crypto and traditional payments, driving product adoption and revenue.
Role type
Marketing Manager (GTM & Lifecycle)
Builds
Consumer-facing crypto and AI payment products for millions of users
Domain
Fintech / Decentralized Finance (DeFi) / Artificial Intelligence
Deliverable
product features
Required skills
GTM strategy, lifecycle marketing, data-driven segmentation, AI tool fluency, stakeholder collaboration, competitor analysis
Preferred skills
US market experience, Web3 social media channels, AI-powered product marketing
Technologies
LLMs, automation platforms, AI-powered analytics tools
Responsibilities
Design end-to-end marketing strategy aligned with business objectives; Execute GTM plans for new features and product lines; Build user segments and create acquisition/retention tactics leveraging AI; Develop marketing calendar for launches and lifecycle flows; Lead email and lifecycle marketing execution; Analyze performance and recommend data-grounded next steps; Track competitor positioning and market trends.
Seniority
Mid-Senior (5+ years experience)