Especialista em Planejamento e Performance - Marketing
Core
Designing and implementing standard marketing measurement actions, tracking patterns, and executive dashboards to support decision-making and campaign efficiency for a hotel group.
Role type
Marketing Performance Specialist
Builds
Marketing campaign efficiency and brand positioning for a hotel group
Domain
Hospitality / Digital Marketing Analytics
Deliverable
dashboards & analysis
Required skills
GA4, CRM tools, marketing automation, Meta ADS, Google ADS, tracking/UTMs, funnel analysis, data quality management, KPI monitoring, playbooks development
Preferred skills
Salesforce, English, Spanish, hotel industry experience
Technologies
GA4, Meta ADS, Google ADS, Salesforce, CRM tools
Responsibilities
Define and evolve tracking standards and data quality with IT and BI; Translate business objectives into measurable goals and cadence; Review performance campaigns and document learnings; Structure executive dashboards with risk and opportunity analysis; Develop playbooks and technical training for the team; Monitor KPIs including revenue, ROAS, and conversion efficiency; Interact with IT, Commercial, and external agencies to drive results.