Sr Product Manager

Required skills

Creating high-quality content such as whitepapers, case studies, LinkedIn articles, presentations, and other marketing materials Developing thought leadership narratives around renewable energy solutions, Corporate Power Purchase Agreements (cPPAs), and industrial decarbonization Defining and refining key messaging frameworks based on customer insights, market developments, and buying behavior Planning, executing, and optimizing integrated B2B marketing campaigns with clear funnel logic and measurable business impact Driving lead generation initiatives aligned with strategic Origination priorities and commercial objectives Monitoring, analyzing, and continuously improving campaign performance through KPI tracking and data-driven optimization Supporting the execution of lead generation, lead nurturing, and customer engagement activities across the marketing funnel Managing and maintaining marketing activities within Microsoft Dynamics Marketing Ensuring seamless lead flow integration while supporting campaign tracking, reporting, and performance analysis Creating and maintaining forms, landing pages, and audience segmentations to support campaign execution Identifying opportunities to improve campaign effectiveness and customer engagement through ongoing analysis Managing website content, SEO/SEA initiatives, and digital marketing channels in collaboration with external agencies Executing email marketing campaigns, newsletters, LinkedIn activities, and event-related marketing efforts Ensuring consistent brand positioning and messaging across all customer touchpoints Working closely with Origination, Sales, Product teams, and Management to align marketing activities with business priorities Supporting the team and management with operational and coordination-related activities Translating commercial priorities and strategic objectives into impactful marketing initiatives Collaborating effectively with external agencies, content partners, and other marketing stakeholders

Preferred skills

Technologies

Microsoft Dynamics Marketing, SEO/SEA, LinkedIn, email marketing, website content management

Responsibilities

Market-Driven Content & Positioning, Campaign Management & Lead Generation, Customer Journey & Pipeline Contribution, Digital Channels & Marketing Execution, Stakeholder & Interface Management

Seniority

Sr Product Manager

Domain

Energy, Marketing, Digital Marketing, B2B, Renewable Energy