Digital Marketing Manager (m/w/d)
Core
Driving growth for a vertical indoor gardening startup by managing creative content, influencer partnerships, and community engagement.
Role type
Digital Marketing Manager (DTC/E-commerce)
Builds
Creative video content, influencer campaigns, community engagement
Domain
Consumer goods / DTC E-commerce / Indoor gardening
Deliverable
product features
Required skills
Video editing, A/B testing, UGC coordination, influencer network management, community management, customer service, channel testing
Preferred skills
Experience in marketing, e-commerce, or DTC, entrepreneurial mindset
Technologies
Facebook, Live Chat, Email, Phone
Responsibilities
Develop creative concepts and edit videos, coordinate UGC and in-house production, analyze performance and scale winning campaigns, build and manage influencer network, engage community on social platforms, support customer service via chat/email/phone, test new marketing channels
Seniority
Individual Contributor, early-stage startup