Marketing Manager
Core
Develop and deliver high-impact, customer-centric marketing programs and fundraising strategies to support business growth and enhance brand perception.
Role type
Marketing Manager
Builds
Corporate strategic initiatives, annual fundraising campaigns, digital platform initiatives, and external marketing programs.
Domain
Industrial products and solutions (energy, construction, mining, oil & gas)
Deliverable
product features
Required skills
Brand and positioning strategy, lead generation, market and competitive analysis, cross-functional collaboration, budget management, CRM utilization, ROI measurement
Preferred skills
Community event management, stakeholder alignment
Technologies
CRM tools
Responsibilities
Develop and implement annual fundraising strategies and campaigns; Represent the organization at community and networking events; Lead digital platform initiatives aligned with internal stakeholders and customer objectives; Develop and execute marketing strategies to support business growth and lead generation; Collaborate cross-functionally with sales and business development to create actionable marketing programs; Conduct market and competitive analysis to guide growth initiatives; Plan and manage external marketing campaigns; Manage and optimize marketing budgets across digital and traditional channels; Ensure brand consistency across all marketing programs.
Seniority
Mid-Senior, hands-on IC