Product Marketing Manager – Tenerife - ORBIDI
Core
Owns positioning, messaging, and Go-To-Market strategy for AI-driven products, translating technical capabilities into clear narratives for autonomous workers and micro-SMEs.
Role type
Product Marketing Manager
Builds
AI-driven SaaS products for autonomous workers and micro-SMEs
Domain
B2B SaaS / AI / Digital Services
Deliverable
product features
Required skills
B2B digital marketing, positioning & messaging strategy, ICP research (qualitative & quantitative), GTM leadership, brand identity management, content strategy, AI tool proficiency (LLMs, analytics AI)
Preferred skills
SEO, paid media, email marketing, lead generation, GA4 analytics, copywriting
Technologies
LLMs, analytics AI, GTM automation tools
Responsibilities
Define and maintain brand positioning and value proposition; conduct customer research to map pain points and jobs-to-be-done; lead GTM for new features and market expansion; ensure cross-channel messaging consistency; provide competitive intelligence to product roadmap; develop content strategy including thought leadership.
Seniority
Mid-level, hands-on IC