Marketing Manager
Core
Define and lead overall marketing vision, strategy, and execution across digital, traditional, and experiential channels to maximize market share.
Role type
Marketing Manager
Builds
Integrated marketing plans, advertising and promotional campaigns, content marketing, and social media strategies
Domain
Real estate / property / financial services
Deliverable
product features
Required skills
Market research, competitor analysis, brand management, budget forecasting, ROI analysis, team mentorship, copywriting, digital marketing expertise
Preferred skills
Experience in real estate, property, or financial services
Technologies
None stated
Responsibilities
Define and lead overall marketing vision and strategy; Develop and implement integrated marketing plans; Coordinate and manage marketing projects; Oversee marketing execution across digital, traditional and experiential channels; Conduct market research to understand customer needs and demands; Analyze competitor strategies and market trends; Collaborate with sales to refine positioning and maximize market share; Lead the creation and execution of advertising and promotional campaigns; Oversee content marketing and social media strategies; Develop and manage the marketing budget and forecasts; Monitor ROI and performance metrics for all campaigns; Manage and mentor the marketing team; Events management
