Product Manager - Experimentation
Core
Lead the test and learn capability to drive measurable impact across digital and contact centre journeys, specifically optimizing the landing page > form > quote funnel.
Role type
Mid-level Product Manager - Experimentation
Builds
Optimized digital and contact centre experiences for Australian consumers
Domain
Fintech / Insurance / Home Loans
Deliverable
production ML models | product features | dashboards & analysis
Required skills
A/B testing methodology, CRO, funnel optimization, statistical integrity, analytics tool proficiency, commercial mindset, hypothesis formulation
Preferred skills
Call centre testing experience, human-assisted journey optimization
Technologies
Mixpanel, GA4, Amplitude, Tableau, Optimizely, VWO, Google Optimize
Responsibilities
Design and execute experiments across digital and phone-based experiences, partner with marketing/data/CX/engineering to identify test opportunities, run A/B tests from hypothesis to insight, champion experimentation frameworks, translate learnings into business outcomes, align tests across the customer journey, document and scale experimentation playbooks
Seniority
Mid-level, hands-on IC