Digital Marketing Executive
Core
Develop and execute integrated digital marketing strategies, manage multi-channel campaigns, and optimize content for Nanyang International School's student recruitment and brand growth.
Role type
Digital Marketing Executive
Builds
Digital marketing campaigns, content assets, and analytics reports for a private K-12 education institution
Domain
Education / Digital Marketing
Deliverable
product features
Required skills
Integrated digital strategy, market research, SEO/SEM, paid advertising management, content strategy, social media management, email marketing, data analytics, project management, vendor management
Preferred skills
Mandarin language proficiency, graphic design, video editing
Technologies
Google Ads, Meta Ads, Google Analytics, Google Tag Manager, Meta Business Suite, CRM systems, marketing automation tools
Responsibilities
Develop and execute integrated digital marketing strategies; Plan and manage multi-channel digital campaigns; Set up, monitor, and optimize paid advertising campaigns; Create and manage engaging content for websites and social media; Track campaign performance and prepare monthly reports; Build and manage email marketing lists and campaigns
Seniority
Mid-level, hands-on IC
