Product Marketing Manager - AI-Native Healthcare SaaS
Core
First dedicated marketing professional driving product positioning, messaging, and demand generation for an AI-powered mental healthcare SaaS platform targeting US psychiatrists and health systems.
Role type
Product Marketing Manager (AI-Native Healthcare SaaS)
Builds
AI-powered mental health solutions for patients and providers
Domain
Mental healthcare / Behavioral health / AI SaaS
Deliverable
product features
Required skills
Product positioning, Go-to-market strategy, Demand generation, Content strategy, Campaign management, ROI analysis, Technical-to-clinical translation, US healthcare buyer knowledge, Psychiatric audience understanding
Preferred skills
Experience with skeptical clinical audiences, US market familiarity
Technologies
None explicitly stated
Responsibilities
Develop and execute online and offline marketing campaigns; Lead top-of-funnel lead generation efforts; Create and manage campaign calendars; Monitor and report on ROI by channel and campaign; Develop credible narratives tailored for psychiatrists and healthcare operators; Convert technical AI features into clinical value propositions; Introduce new products with defined target customer profiles and use cases
Seniority
Individual Contributor, early-stage startup