Marketing Manager
Core
Define, lead, and execute the global marketing strategy for IZZON Lab, ensuring strategic positioning of the company and its brands in the personal care and perfumery sector.
Role type
Senior Marketing Manager
Builds
Personal care and perfumery products for mass market consumers
Domain
Personal care and perfumery
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Strategic marketing planning, Brand architecture and positioning, Cross-functional team leadership, Market analysis and consumer behavior, Budget management, Omnichannel communication strategy
Preferred skills
MBA or Master in Marketing, Experience in cosmetics or FMCG, Experience leading multidisciplinary teams
Technologies
Marketing analytics tools, Digital marketing platforms, CRM systems
Responsibilities
Design short, medium, and long-term marketing plans; Supervise corporate and external communication teams; Define brand value propositions and oversee new product launches; Analyze market data and campaign ROI; Lead and develop the marketing team; Coordinate with Sales, R&D, and Production departments
Seniority
Senior, hands-on IC with team leadership