Influencer marketing manager
Core
Manage influencer and affiliate strategy to drive measurable growth for a global wellness brand's US market.
Role type
Influencer Marketing Manager
Builds
Paid influencer campaigns and affiliate networks for a wellness brand
Domain
Wellness / Intimacy products
Deliverable
client delivery
Required skills
Influencer campaign management, creator recruitment and negotiation, budget management, performance analysis (ROI, CPA, engagement), affiliate program growth, trend analysis
Preferred skills
Experience in wellness, beauty, or sexual wellness categories, familiarity with Shopify Collabs or Affluence, network of US-based creators
Technologies
Instagram, TikTok, YouTube, Shopify Collabs, Affluence
Responsibilities
Build and manage influencer campaigns across social platforms, identify and onboard creators, negotiate contracts and manage budgets, grow the affiliate program, coordinate PR activations, analyze campaign results and report learnings
Seniority
Mid-level (2–4 years experience)