Content Specialist (Web3/ Crypto Exchange)
Core
Crafting compelling narratives and managing multi-channel content strategies for a cryptocurrency brand to drive exposure and user retention.
Role type
Content Specialist (Web3/Crypto)
Builds
Brand content, social media engagement, PR campaigns, and multimedia assets (videos, infographics, articles).
Domain
Cryptocurrency / Blockchain / Fintech
Deliverable
product features
Required skills
Brand strategy, storytelling, social media management, market trend analysis, bilingual content production, cross-functional collaboration, data-driven optimization
Preferred skills
Experience in Cryptocurrency or Fintech sectors, deep understanding of blockchain ecosystem, ability to translate technical concepts
Technologies
X (Twitter), LinkedIn, Telegram, Discord
Responsibilities
Lead planning and distribution of high-quality brand content; Develop and execute content strategies across websites, social media, and PR channels; Monitor industry trends to produce timely stories and analyses; Oversee content planning and community interaction on global platforms; Partner with Design, Marketing, PR, and Product teams; Analyze content performance metrics to iterate strategies; Support major brand initiatives like AMAs and partnerships
Seniority
Mid-level, hands-on IC
