Marketing Manager
Core
Plan and manage marketing, advertising, publicity, and promotional events for assigned luxury brand(s) to support store business goals and increase VIP customer base.
Role type
Marketing Manager (Luxury Retail)
Builds
Promotional campaigns, media relations, and brand visibility for luxury retail stores
Domain
Luxury Goods / Retail
Deliverable
product features
Required skills
Marketing strategy, media relations, budget management, social media management, competitor analysis, public relations, ROI analysis, event coordination
Preferred skills
Knowledge of additional languages
Technologies
Social media platforms, website management tools
Responsibilities
Develop and execute marketing plans with ROI indicators, manage advertising and PR budgets, coordinate press conferences and promotional events, act as company spokesperson for media interviews, maintain media contacts and develop media relations policy, review competitor marketing campaigns, submit marketing and post-event reports, conduct store visits to understand business needs, engage monthly with store managers
Seniority
Mid-level Manager