Director, Brand Analytics, CVRM
Core
Director of Brand Analytics connecting scientific insight to commercial impact for CVRM brands, shaping strategy and guiding investments to improve patient outcomes.
Role type
Senior IC Director (Analytics & Strategy)
Builds
End-to-end analytics frameworks, patient journey analytics, HCP targeting models, and automated insight solutions.
Domain
Healthcare / Pharmaceutical / Commercial Analytics
Deliverable
production ML models
Required skills
Statistical Analysis & Modelling, Data Mining, Predictive Modelling, Machine Learning, Python, R, SQL, Big Data (Hadoop/Spark), Data Visualization, Longitudinal Data Analysis, Secondary Data Management
Preferred skills
Leadership, Strategic Thinking, Cross-functional Collaboration
Technologies
Databricks, MicroStrategy, Tableau, PowerBI, Qlikview, D3js, Cloudera, Impala, Hive, Hbase, Spark, MapReduce
Responsibilities
Synthesize commercial performance into executive narratives; Establish pre-launch KPI frameworks and lead post-launch reporting; Build longitudinal patient cohorts and journey analytics; Lead HCP-level segmentation and call plan optimization; Procure and integrate syndicated datasets (IQVIA, Optum, claims, EMR); Deploy AI and Generative AI solutions; Design and maintain centralized data repositories; Run smart business experiments and ROI optimization; Mentor team members and manage contractors.
Seniority
Director, hands-on leadership with no direct reports