Associate Marketing Director, New CVRM Franchise
Core
Lead scientific communication and advocacy strategies to enhance brand credibility and influence Key Opinion Leaders (KOLs) for AstraZeneca's New CVRM Franchise.
Role type
Senior marketing director (scientific communication & advocacy)
Builds
Scientific educational content, congress strategies, speaker programs, and brand narratives for cardiovascular, renal, and metabolic disease areas.
Domain
Pharmaceuticals / Cardiovascular, Renal, and Metabolic (CVRM) diseases
Required skills
Brand strategy execution, market research and analytics, KOL engagement, congress and symposia management, clinical disease state knowledge, content calendar management, budget planning and ROI analysis, digital campaign execution, stakeholder alliance building
Preferred skills
Advanced degree in Business/Marketing/Science, presentation and negotiation skills, learning agility, ability to work through ambiguity
Technologies
Digital marketing platforms, analytics tools, content management systems
Responsibilities
Build trust with and influence Key Opinion Leaders (KOLs) to enhance brand credibility and advocacy. Oversee congress strategy, symposia, and speaker programs, ensuring scientific accuracy and impactful engagement. Maintain strong knowledge of the clinical disease state and guidelines; confidently engage clinicians and external experts in clinical discussions. Prioritize customer needs; design, refine, and articulate clear value propositions that resonate across segments. Deploy and manage a content calendar; track performance and recommend data-driven improvements to enhance reach and impact. Apply the latest analytical and research techniques to deepen insights into customers, market dynamics, and competitive landscapes. Build clear, compelling brand narratives and assets that differentiate and drive preference. Participate in budget planning; manage operational spend, forecasts, and ROI to meet financial objectives. Define and track KPIs to assess customer/patient engagement and brand program effectiveness; report results and actions. Review market insights, anticipate trends, and map the patient journey using qualitative and quantitative analysis. Execute campaigns using a broad range of digital tools and platforms; demonstrate advanced digital acumen in targeting, personalization, automation, and analytics. Identify innovative approaches to address market challenges; contribute to the evolution of brand strategies and tactical plans.
Seniority
Senior, hands-on IC