【Alexion Japan】Omnichannel Lead
Core
Lead the design, deployment, and adoption of an AI-enabled omnichannel engagement ecosystem for rare disease patients and healthcare professionals (HCPs) across owned, paid, and direct-to-doctor channels.
Role type
Senior strategy & program lead (omnichannel & customer experience)
Builds
Unified omnichannel engagement ecosystem, HCP Portal, Pre-call Planning Assistant, Marketing Automation Platform, and Unified Customer Data & Profile Platform
Domain
Life Sciences / Rare Diseases / Digital Customer Engagement
Deliverable
product features
Required skills
Omnichannel strategy, Salesforce Life Sciences Cloud, AI/Gen-AI integration, Customer Data Platforms (CDP), Marketing Automation, Change Management, Stakeholder Management, Journey Mapping, Data Segmentation
Preferred skills
Experience with One AZ Platform, APJ market dynamics, Next Best Action logic
Technologies
Salesforce Life Sciences Cloud, AI/Gen-AI, Marketing Automation Platforms, Customer Data Platforms
Responsibilities
Co-develop unified omnichannel strategy aligned to patient journey; Lead HCP Portal integration and UX design; Drive AI-powered field engagement optimization; Oversee Marketing Automation Platform rollout; Lead development of Unified Customer Data & Profile Platform; Enable adoption of new omnichannel ways of working; Integrate sales and real-world data for segmentation models.
