Franchise Lead (m/w/d) Breast Cancer
Core
Lead commercial strategy, sales, and marketing for a defined portfolio within the Breast Cancer franchise in Germany, driving portfolio, launch, and lifecycle strategies for oncology products.
Role type
Senior Commercial Lead (Breast Cancer Oncology)
Builds
Commercial strategies, marketing campaigns, sales plans, and lifecycle management for oncology products.
Domain
Pharmaceuticals / Oncology / Breast Cancer
Deliverable
product features
Required skills
Commercial strategy, team leadership, marketing strategy, sales strategy, launch management, lifecycle management, stakeholder management, cross-functional collaboration, strategic planning, portfolio management
Preferred skills
Master's degree or PhD, MBA, experience in Breast Cancer or complex therapy areas, experience in portfolio/launch/lifecycle strategies, digital solution development
Technologies
None stated
Responsibilities
Develop and implement commercial strategy for the defined portfolio; Develop and implement marketing strategies for assigned products and indications; Own the sales strategy including segmentation and visit planning; Lead assigned sales and marketing teams; Represent the German organization in regional and cross-functional tumor and business teams; Collaborate with Medical, Market Access, and other functions to achieve business and patient goals; Prepare for new product and indication launches and manage lifecycle activities; Develop digital solutions with customers and key opinion leaders; Contribute to national, regional, and alliance planning processes; Lead cross-functional projects to develop innovative processes; Align with other franchise leads for a consistent overall strategy