Global Marketing Senior Director, CVRM
Core
Lead strategic development and execution of HCP and patient-centric strategies for Hard to Control Hypertension and cardiorenal diseases.
Role type
Senior Director, Global Marketing
Builds
Global marketing strategies, patient programs, and digital engagement solutions for cardiovascular, renal, and heart failure treatments.
Domain
Biopharmaceuticals, Cardiovascular/Renal/Metabolic diseases
Deliverable
product features
Required skills
Global marketing strategy, patient insights research, stakeholder engagement, cross-functional collaboration, digital transformation, regulatory compliance, budget management
Preferred skills
MBA/MSc/PhD, expertise in cardiovascular/renal/metabolic disease areas
Technologies
Digital platforms, mobile applications, telehealth solutions
Responsibilities
Develop global marketing strategies aligned with corporate objectives; conduct market research to understand patient needs; collaborate with healthcare professionals and advocacy groups; partner with Medical Affairs, Sales, and Regulatory teams; drive innovation in patient engagement; establish KPIs for program effectiveness; ensure regulatory compliance; oversee program budgets.
Seniority
Senior Director, strategic leadership