Staff Specialist Digital Content Marketing Analyst
Core
Define and own the content performance measurement framework, translating content strategy into KPIs and funnel logic to connect content impact to business outcomes.
Role type
Staff Specialist Digital Content Marketing Analyst (Analytics Product Owner)
Builds
Scalable measurement frameworks, KPI trees, and standardized reporting for content and customer journey optimization.
Domain
Digital Marketing / Content Strategy / Customer Experience
Deliverable
dashboards & analysis
Required skills
KPI definition, measurement framework design, marketing funnel logic, stakeholder management, data-to-insight translation, CRM concepts, data visualization principles
Preferred skills
Qualitative research methods, qualitative/quantitative insight integration
Technologies
Google Analytics, Google Tag Manager, Google Looker Studio, Tableau, Power BI
Responsibilities
Define and evolve the content performance measurement framework; Develop KPI trees linking content to funnel progression; Act as business product owner for analytics requirements; Integrate quantitative performance data with qualitative customer insights; Monitor performance and deliver actionable optimization recommendations; Define data quality standards and governance requirements.
