Campaign Marketing Manager, Asia Pacific
Core
Develop and adapt marketing campaigns for the English and Exams and Cultural Engagement portfolios to drive engagement, traffic, leads, and sales across the Asia Pacific region.
Role type
Regional Campaign Marketing Manager
Builds
Marketing campaigns, campaign packs, and digital assets for regional and cluster teams
Domain
Education, Arts, Culture, Language
Deliverable
product features
Required skills
Campaign development and adaptation, Localization, Performance marketing, Campaign optimization, Conversion rate optimization, SEO/SEM management, Digital display campaign management, Email marketing, Social media marketing, Marketing technology management, Lead generation
Preferred skills
Experience in large complex organizations, Global organization experience, Marketing data analysis
Technologies
SEO/SEM tools, Digital display platforms, Email marketing platforms, Social media platforms, Marketing technology stack
Responsibilities
Adapt and develop campaigns across multiple platforms to drive sales and engagement, Localize campaigns for regional and cultural relevancy, Create campaign packs for regional teams, Test campaigns and implement improvements based on results, Ensure brand consistency and optimization for search and user experience, Manage agencies for campaign creation
Seniority
Mid-level, hands-on IC