Group Product Manager - Rewards
Core
Own the roadmap and results for Ford's loyalty programs (Ford Rewards and Lincoln Access Rewards) to deepen customer engagement and drive business value across service, parts, and subscriptions.
Role type
Senior Group Product Manager (Loyalty & Rewards)
Builds
Ford Rewards and Lincoln Access Rewards loyalty programs
Domain
Automotive (Ford Blue, Model e, Ford Pro) + Consumer Loyalty
Deliverable
product features
Required skills
Product management, team leadership, program economics, cross-functional influence, data analysis, strategy definition
Preferred skills
Loyalty/rewards/payments experience, dealer network experience, AI tools experience
Responsibilities
Lead and coach a team of three product managers; Define multi-year vision and roadmap; Own program economics with Finance; Expand earning/redeeming across the Ford ecosystem; Integrate rewards into Ford/Lincoln apps; Shape member offer tiers and benefits; Partner with dealers, credit, marketing, and data science; Use data and experiments to drive strategy.