Sr. Analyst, Non-Vehicle eCommerce Sales & Optimization
Core
Optimizing the online customer shopping experience for non-vehicle products (Accessories and Parts) by enhancing product detail pages, site taxonomy, and search capabilities to improve sales, conversion, and profit.
Role type
eCommerce Merchandising & Sales Optimization Analyst
Builds
Product detail pages, site taxonomy, search capabilities, promotional events, and browse experiences for non-vehicle products.
Domain
Automotive retail / eCommerce
Deliverable
product features
Required skills
Data analysis, website optimization, taxonomy management, competitive analysis, product data enrichment, Jira project management, financial information interpretation, digital merchandising tools, SEM strategies.
Preferred skills
None explicitly stated.
Technologies
MS Office, Jira, digital merchandising tools, SEM platforms.
Responsibilities
Optimize Product Detail Pages including attribution, tagging, layout, images, and reviews; Manage taxonomy optimization including navigation and filters; Optimize for internal and external search terms; Identify opportunities to improve sales, conversion, and profit; Strategize with eCommerce Managers and business teams; Conduct competitive analysis; Collaborate with analytics teams for site audits; Support optimizing events including promotions and seasonal collections; Enrich and cleanse product data; Create Jira epics and manage sprints.
Seniority
Senior, hands-on IC