Sr. Strategy Analyst
Core
Research consumer trends, competitive benchmarks, and emerging tech to build insights guiding a customer-first digital roadmap for Ford.com.
Role type
Senior Strategy Analyst (Digital)
Builds
Ford.com digital customer experience and global digital strategic plans
Domain
Automotive / Digital Marketing / E-commerce
Deliverable
product features
Required skills
Strategic planning, data distillation, consumer research, competitive benchmarking, environmental scanning, PowerPoint, Excel, Word
Preferred skills
Master's degree, strategy consulting experience, research tool management, global market experience
Technologies
PowerPoint, Excel, Word
Responsibilities
Support content creation for annual, quarterly, and ad hoc digital strategic planning; engage internal business owners to align strategies; investigate consumer and industry research; distill data into clear recommendations; monitor emerging digital/mobile consumer trends; answer strategic questions on competitive capabilities and shifting consumer expectations
Seniority
Senior, hands-on IC