Brand Campaign Director
Core
Lead global brand campaigns and ensure consistent brand implementation across Ericsson's organization.
Role type
Senior Brand Campaign Director
Builds
Global brand campaigns and brand platform activations
Domain
Telecommunications / B2B
Required skills
Brand strategy, integrated marketing, creative process leadership, agency management, stakeholder management, data-driven decision making, global campaign planning, market activation, executive reporting
Preferred skills
B2B or considered-purchase industry experience, Swedish language skills
Technologies
None stated
Responsibilities
Lead strategy and planning of large-scale integrated brand campaigns; translate brand platform into creative expressions; lead creative processes with agencies and internal specialists; support global and local alignment; manage complex stakeholder environments; define objectives and measure campaign success
Seniority
Senior, hands-on IC