Senior Specialist: CVM Base Management
Core
Manage commercial strategies and deliver enhancements to consumer marketing products to drive incremental revenue and value.
Role type
Senior Specialist in Customer Value Management (CVM)
Builds
Contextual marketing products and customer value management programmes
Domain
Telecommunications / Consumer Marketing
Deliverable
product features
Required skills
Commercial acumen, Data analysis, Strategic planning, Revenue management, Cross-sell and up-sell strategy, Market trend analysis
Preferred skills
Consulting experience
Technologies
Excel, PowerPoint
Responsibilities
Conceptualise and deliver new enhancements to contextual marketing products; Manage the commercial roadmap for CVM programmes; Translate customer and campaign data into actionable insights; Review and evaluate initiative success against KPIs; Provide strategic feedback to executive leadership; Own revenue performance across managed channels.
