Online Marketing Manager SEO/GEO/AIO (m/w/d) befristet für 18 Monate als Elternzeitvertretung
Core
Driving traffic, visibility, and conversion for Vodafone's product areas through SEO, GEO, and AI-driven search strategies.
Role type
Senior SEO/GEO/AIO Manager
Builds
Scalable SEO solutions and tools for complex web platforms and product features
Domain
Telecommunications / Search Engine Optimization / Generative AI
Deliverable
production ML models
Required skills
Technical SEO, Content SEO, Generative AI search understanding, Data analysis, A/B testing, Stakeholder consulting, Cross-functional collaboration
Preferred skills
Experience with large-scale platforms (e.g., E-Commerce), Tool development, AI-driven search system evolution
Technologies
SEO tools, GEO tools, Web analytics tools, A/B testing frameworks
Responsibilities
Manage SEO as a growth channel to drive traffic and revenue; Develop and evolve SEO strategy including AI-driven search; Analyze performance data to prioritize scaling actions; Integrate content and technical SEO; Test and optimize via experiments; Optimize technical levers like crawling and indexing; Collaborate with Product, Tech, UX, and Content teams; Act as a consultant to drive decisions; Develop internal tools and data setups
Seniority
Senior, hands-on IC