Consumer and Business Insight Manager
Core
Turn consumer, customer, competitor, and market data into clear opportunities for business growth by establishing a connected data hub and strengthening insight capabilities.
Role type
Manager, consumer and business insight
Builds
Integrated data and insight capability for the China market
Domain
Nutrition / FMCG / Market Research
Deliverable
dashboards & analysis
Required skills
Market research, business intelligence, analytics, data platform establishment, trend analysis, opportunity assessment, stakeholder management, data translation
Preferred skills
Nutrition industry experience, regional and global market perspective
Technologies
Data hubs, analytical frameworks, local tools
Responsibilities
Establish and improve a data hub connecting consumer, customer, competitor, market, and product portfolio information; Enable marketing, sales, segment, and product teams to use the data hub effectively; Deliver actionable insights on existing segments to support customer-focused growth; Identify emerging segments and channels through market research and trend analysis; Develop regular regional views of market growth, market share, and cross-segment opportunities; Partner with regional and global stakeholders on business planning and marketing strategy.