Marketing Manager
Core
Drive brand awareness and student enrollment growth for an ed-tech startup through integrated digital and offline marketing campaigns.
Role type
Marketing Manager
Builds
Brand visibility, student enrollment pipelines, and community engagement for coding programs
Domain
Ed-tech / Digital literacy
Deliverable
product features
Required skills
Campaign planning and execution, Content creation (written/video/image), Social media management, Lead generation, Data analysis and reporting, Offline event coordination
Preferred skills
Visual design (Photoshop/Illustrator), Video editing
Technologies
Instagram, Facebook, Xiao Hong Shu, WeChat, TikTok, WhatsApp, Photoshop, Illustrator
Responsibilities
Lead marketing campaigns to drive enrollment, Create content for social media and collaterals, Manage social media platforms and customer inquiries, Organize lead generation events and community activities, Analyze campaign performance, Execute offline marketing and exhibitions
Seniority
Individual Contributor
