Senior Marketing Manager
Core
Lead a marketing function focused on high-volume lead generation, demand strategy, and performance marketing to drive revenue growth.
Role type
Senior Marketing Manager (Lead Generation & Demand Strategy)
Builds
High-quality, high-volume lead pipelines supporting sales objectives
Domain
B2B/B2C Marketing, Performance Marketing, Digital Transformation
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Lead generation strategy, Demand generation, CRM optimization, Marketing automation, Conversion rate optimization (CRO), Strategic marketing, Budget management, Data analytics, Above-the-line media negotiation, Partner acquisition, Team leadership
Preferred skills
Digital transformation, App innovation, Stakeholder influence, Agency negotiation
Technologies
Google Analytics, Google Ads, Microsoft Bing, LinkedIn, Meta Business Suite, Microsoft Excel
Responsibilities
Design and optimize multi-channel lead acquisition strategies; Manage high-volume lead funnels (35,000+ monthly); Drive ROI through data-driven campaigns; Build and maintain analytics dashboards; Negotiate media partnerships and oversee brand activations; Lead and mentor a team of marketers
Seniority
Senior, hands-on IC with team leadership
