Alpha-H E-commerce Specialist | Performance & Digital Marketing | New Headcount
Core
Manage and optimize the Direct-to-Consumer (D2C) e-commerce channel, including store operations, digital marketing campaigns, and performance analysis.
Role type
E-commerce Specialist (D2C)
Builds
Online store experience, promotional campaigns, and customer journey for a beauty brand
Domain
Beauty / E-commerce
Deliverable
product features
Required skills
Store management, inventory monitoring, order fulfillment, promotional campaign execution, on-site merchandising, email marketing support, performance analytics, SEO optimization, platform operations, customer experience analysis
Preferred skills
Experience with Shopify or WooCommerce, paid media analytics tools
Technologies
Google Analytics, Facebook Ads Manager, Shopify, WooCommerce
Responsibilities
Maintain and update product listings and metadata; Monitor and resolve order fulfillment and returns; Plan and execute promotional campaigns and sales events; Optimize on-site merchandising and category pages; Track and report on key metrics like conversion rate and revenue; Conduct A/B testing on content and layouts; Manage day-to-day operations within eCommerce platforms; Support CRM team with EDM briefing; Analyze customer feedback to inform UX improvements
Seniority
Entry-level to Junior