Digital Marketing Manager
Core
Translate artist identity and vision into digital campaigns that drive fan engagement, growth, and streaming across social platforms.
Role type
Digital Marketing Manager (Music Industry)
Builds
Digital campaigns, social roll-outs, community building, and fan engagement strategies for a roster of international and local artists.
Domain
Music Industry / Digital Marketing
Deliverable
product features
Required skills
Digital marketing strategy, social media storytelling, shortform content strategy, fanbase segmentation, data-driven optimization, UGC marketing, trend monitoring, cross-functional collaboration
Preferred skills
Experience in music industry or creative sector, strong pop culture knowledge, fluency in TikTok and similar platforms
Technologies
TikTok, Snapchat, Stationhead, WhatsApp/SMS
Responsibilities
Develop and execute digital marketing strategies for artist portfolios; translate artist identity into consistent digital storytelling; coordinate digital setups like campaign pages and social assets; manage shortform content strategies; build and segment fanbases using first-party data; monitor trends and viral moments; analyze and optimize campaign performance; advise artists and management on digital strategy.
Seniority
Mid-level, hands-on IC