Marketing Manager
Core
Lead integrated strategies across fundraising, marketing, communications, and events to drive profile, revenue, and community connection for a dementia care not-for-profit.
Role type
Senior Marketing Manager (Not-for-Profit)
Builds
Annual marketing, communications, fundraising, and stakeholder engagement strategies
Domain
Health / Aged Care / Not-for-Profit
Required skills
Integrated marketing strategy, fundraising (corporate partnerships, major donors, bequests), brand positioning, media engagement, team leadership, revenue growth, values-based storytelling
Preferred skills
Membership in Australian Marketing Institute (AMI) or Fundraising Institute Australia (FIA), tertiary qualification in Marketing, experience in health/aged care sectors
Technologies
None stated
Responsibilities
Develop and implement integrated strategies across fundraising, marketing, promotions, communications, events, membership, donors, media, and public relations; Develop and oversee business plans supporting organisational growth; Lead and manage media engagement; Grow and protect the organisation's brand and positioning; Lead, mentor, and develop a high-performing marketing team
Seniority
Senior, hands-on IC with leadership responsibilities