[UPLIVE Company] Creative Manager
Core
Lead creative strategy, market research, and production planning for a Games & Apps portfolio, turning insights into winning creative plans and concepts.
Role type
Senior Creative Strategist Lead (Games & Apps)
Builds
Production-ready creative concepts, testing roadmaps, and creative production plans for mobile games/apps.
Domain
Mobile Gaming / Performance Marketing
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work -> product features (creative concepts & plans)
Required skills
Creative strategy, market research, playtesting, competitor analysis, performance metrics analysis (CTR, CVR, IPM, CPI, ROAS), project management, team leadership, audience psychology, visual clarity, AI tool usage
Preferred skills
Experience with UA, Product, Designers, Motion Artists, Playable Developers, mobile games/apps (hypercasual, hybrid casual, music games)
Technologies
AI tools
Responsibilities
Own creative direction for assigned Games/Apps, define creative plans and testing roadmaps, lead market research and playtesting, analyze creative performance, plan creative production across video/playable/banner/ASO formats, manage team and coach Creative Strategists
Seniority
Senior, hands-on IC with team management
