Digital Marketing Copywriter
Core
Writing conversion-focused email copy and campaigns for estate agents to drive enquiries, listings, valuations, and long-term engagement.
Role type
Digital Marketing Copywriter (Email/Conversion)
Builds
Email templates and campaigns for estate agents
Domain
Real Estate / Property Management
Deliverable
product features
Required skills
Conversion-focused copywriting, Email marketing strategy, Data-driven optimization, Benefit-led messaging, Campaign management, Editing and proofreading
Preferred skills
Real estate industry knowledge, CRM platform experience, Customer lifecycle management, Educational content creation
Responsibilities
Write conversion-focused email copy for estate agents, Create and refine email templates and campaigns, Adapt messaging to different stages of the property journey, Translate product features into benefit-led messaging, Optimise subject lines, previews, CTAs, and body copy, Review and improve existing customer email campaigns based on performance data
Seniority
Individual Contributor
