Senior Specialist - Digital Marketing
Core
End-to-end management of digital advertising campaigns across social, search, display, YouTube, and mobile channels to drive client revenue and lead generation.
Role type
Senior Specialist Digital Marketing Manager
Builds
Client revenue and lead generation via paid media campaigns
Domain
Digital Marketing / Performance Advertising
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Digital Marketing strategy, Search advertising (Google, Yahoo, Bing), Display advertising, YouTube advertising, Mobile app advertising, Campaign optimization, Data analysis, Performance reporting, Team management
Preferred skills
Google Marketing Platform expertise
Technologies
Google, Yahoo, Bing, YouTube, MS Office, MS-Excel, MS-PowerPoint, MS-Word
Responsibilities
Conduct monthly and quarterly business reviews, manage end-to-end campaign lifecycle from research to optimization, analyze and optimize campaign portfolios using data-driven techniques, develop strategies to grow business, evaluate channel performance
Seniority
Mid-level, hands-on specialist with team management experience