Head of Product Marketing

Required skills

8+ years in B2B SaaS or fintech Product Marketing, ideally in fast-scaling, multi-market environments. Proven success owning GTM strategy and execution for multiple products or regions. Track record of building and leading high-performing product marketing teams. Deep understanding of value-based messaging, customer segmentation, and lifecycle marketing. Strong collaboration across Product, Commercial, and Growth functions. Experience in payments, merchant services, or SME-focused solutions.

Preferred skills

Technologies

Responsibilities

Own and evolve the global Product Marketing strategy across Teya’s payment solutions, merchant services, and digital tools. Build, lead, and mentor a high-performing product marketing team, setting standards for excellence in messaging, positioning, and go-to-market execution. Partner closely with Product, Commercial, and Growth leadership to ensure alignment from roadmap to revenue. Define and track core KPIs — adoption, feature engagement, win rates, upsell success — to measure and optimise product marketing impact. Design and deliver GTM strategies for new launches, feature rollouts, and market expansions — from concept to post-launch optimisation. Lead cross-functional launch planning with Product, Marketing, and Sales to ensure readiness, alignment, and measurable outcomes. Translate technical capabilities into simple, compelling value propositions that speak to SMB pain points and growth opportunities. Partner with Product and Commercial teams on pricing, packaging, and positioning decisions based on customer insights and market dynamics. Develop clear, differentiated messaging for each product line, audience segment, and market. Build scalable messaging frameworks that articulate Teya’s value across payments, commerce, and business management. Ensure consistency across all customer touchpoints — from web and campaigns to sales enablement and partner materials. Equip Sales, Partnerships, and Customer Success with effective collateral — playbooks, decks, case studies, and competitive battle cards. Lead internal enablement sessions to ensure teams deeply understand product value, differentiation, and GTM priorities. Partner with Growth and Retention teams on lifecycle campaigns to drive adoption, upsell, and retention. Own competitive and market intelligence — monitoring trends, customer needs, and competitor moves to inform strategy and roadmap. Partner with Product on roadmap prioritisation, ensuring market demand and customer voice are embedded in development decisions. Conduct qualitative and quantitative research to validate product-market fit, inform messaging, and optimise positioning.

Seniority

Domain

payments, merchant services, SME-focused solutions