Influencer marketing manager
Core
Own creator and affiliate strategy to drive measurable growth through paid collaborations and long-term partnerships for a global wellness brand.
Role type
Influencer Marketing Manager
Builds
Paid influencer campaigns and affiliate networks across Instagram, TikTok, and YouTube
Domain
Wellness / Intimacy products
Deliverable
client delivery
Required skills
Influencer campaign management, creator recruitment and negotiation, budget management, ROI and CPA analysis, affiliate program growth, PR activation coordination, trend analysis
Preferred skills
Experience in wellness, beauty, or sexual wellness categories, familiarity with Shopify Collabs or Affluence, network of US-based creators
Technologies
Instagram, TikTok, YouTube, Shopify Collabs, Affluence
Responsibilities
Build and manage influencer campaigns (paid + affiliate), identify and onboard creators, negotiate contracts and manage budgets, grow affiliate program, coordinate PR-driven activations, analyze results and report learnings
Seniority
Mid-level (2–4 years experience)