Associate Brand Manager
Core
Associate Brand Manager for PRONAMEL, shaping brand growth, cultural relevancy, and innovation launches for an oral health brand within the Sensodyne franchise.
Role type
Associate Brand Manager (Social & Digital Marketing)
Builds
Social growth platforms, brand communications, and marketing campaigns across Earned, Shared, Owned, and Paid channels.
Domain
Consumer Packaged Goods (Oral Health)
Deliverable
product features
Required skills
Brand marketing, cross-functional leadership, financial and business acumen, social strategy execution, data-driven optimization, agency and creator partnership
Preferred skills
Social or digital marketing experience, U.S. CPG brand management, advertising/media planning, MBA in Marketing
Technologies
Social media platforms, digital commerce tools, analytics platforms
Responsibilities
Build and scale social growth platforms rooted in culture; Lead social strategy and execution end-to-end; Partner with agencies and creators to create platform-native work; Test, learn, and scale using data; Influence cross-functional partners with clear storytelling; Partner with analytics partners to optimize strategy and execution.