Content Manager
Core
Build brands through compelling content, creator partnerships, and social-first storytelling for consumer health brands.
Role type
Digital Content & Influencer Marketing Manager
Builds
Influencer campaigns, social media content, and media amplification strategies for consumer health brands.
Domain
Consumer Healthcare / Digital Marketing
Deliverable
product features
Required skills
Influencer campaign management, social media strategy, content creation, paid media amplification, analytics, stakeholder management, copywriting, social listening, platform best practices.
Preferred skills
FMCG/Consumer Healthcare experience, influencer marketing platforms, AI content tools, performance marketing.
Technologies
Instagram, YouTube, LinkedIn, Google Analytics, Meta Business Suite, influencer discovery tools.
Responsibilities
Lead end-to-end influencer marketing programs; develop platform-first content strategies; manage brand presence and community engagement; partner with media teams for content distribution; analyze campaign performance and generate insights.
Seniority
Mid-level, hands-on IC