Senior Manager Performance Marketing (Mensch)
Core
Responsible for end-to-end planning, execution, and optimization of performance media campaigns for clients to achieve defined performance goals.
Role type
Senior Manager Performance Marketing
Builds
Client performance media campaigns and optimized digital experiences
Domain
Digital Marketing / Performance Media
Required skills
Performance marketing strategy, Paid media management, Website optimization, Data analysis, KPI tracking, Media planning, Budget management, Excel proficiency
Preferred skills
Strategic project management, Cross-channel coordination, Innovative optimization concepts
Technologies
Planning tools, Excel
Responsibilities
Plan and steer holistic performance media campaigns, Manage complex online marketing projects with a focus on paid media, Initiate and coordinate cross-channel website optimization measures, Develop independent media strategies and plans, Analyze complex campaign data and KPIs, Derive strategic recommendations for continuous campaign performance improvement
Seniority
Senior, hands-on IC