Responsable Marketing & Engagement Professionnels de Santé Oral Care France
Core
Define and execute the Healthcare Professionals marketing strategy for the Oral Care category in France to drive scientific credibility and practitioner recommendation.
Role type
Senior Healthcare Marketing Manager (Oral Care)
Builds
Omnichannel engagement programs, scientific content, and events for dental and medical professionals.
Domain
Consumer Health (Oral Care) / Healthcare Marketing
Deliverable
product features
Required skills
Healthcare marketing strategy, omnichannel activation, budget management, stakeholder management, event management, data analysis
Preferred skills
KOL management, scientific content localization, team leadership
Technologies
CRM, Haleon Health Partner platform, SEO/GEO tools
Responsibilities
Define and pilot the Healthcare Professionals engagement strategy; Collaborate with Medical Sales and Marketing teams; Manage the A&P budget and ROI; Organize major professional congresses (e.g., ADF); Develop omnichannel experiences and scientific tools; Recruit and mentor an intern.
Seniority
Senior, hands-on IC
