Senior Associate, Activation Digital Planning, Italy
Core
Manage daily end-to-end execution of standard digital media plans, overseeing campaign implementation, buying, monitoring, and optimization to align with client objectives and budgets.
Role type
Senior Associate, Digital Media Planning
Builds
Digital media campaigns (awareness, performance, data-driven, retargeting) for clients
Domain
Digital Advertising / Media Buying
Required skills
Digital media planning, Campaign implementation, Buying management, Performance analysis, Adserver proficiency, Analytics tools, Cross-functional collaboration, Junior team mentoring
Preferred skills
Knowledge of AI tools for workflow improvement, Understanding of commercial dynamics across performance and branding channels
Technologies
Adserver, Analytics platforms
Responsibilities
Execute digital media plans within defined budgets, Monitor and optimize campaign performance, Produce competitive reports and analyze results, Recommend tactical adjustments, Support onboarding of junior team members
Seniority
Senior, hands-on IC