Senior Associate, Digital Production, GOC
Core
Manage end-to-end digital campaign delivery, configure dynamic creative decision trees (DCO), and optimize workflows using AI tools for global brands.
Role type
Senior Associate, Digital Production (Ad Operations/DCO)
Builds
Dynamic creative decision trees, campaign performance reports, pitch collateral
Domain
Digital advertising, media operations, AI-driven marketing
Required skills
DCO platform configuration, campaign workflow management, performance reporting, ad-serving/trafficking, analytical problem solving, process optimization
Preferred skills
AI tool integration, new business enablement, market adoption support
Technologies
Flashtalking, Innovid, Smartly, Celtra, WPP Open
Responsibilities
Manage campaign workflows from brief to analysis, configure DCO decision trees, troubleshoot campaign/creative issues, create performance reports, support pitches with case studies, optimize production processes
Seniority
Senior, hands-on IC
