Associate, Influencer Marketing, MENA
Core
Influencer Marketing Executive supporting delivery of creator and influencer campaigns across WPP Media client accounts, focused on discovery, outreach, relationship building, negotiation support, campaign coordination, and performance reporting.
Role type
Influencer Marketing Executive
Builds
Influencer campaigns for WPP Media clients
Domain
Digital Marketing / Influencer Marketing
Deliverable
product features
Required skills
Influencer discovery and due diligence, Campaign coordination, Rate negotiation, Content brief management, Performance reporting, Creator relationship management, Platform trend monitoring, Data analysis, Tool proficiency (CreatorIQ, HypeAuditor, etc.), Brand safety compliance
Preferred skills
Bachelor's degree in marketing, communications, or PR
Technologies
Instagram, TikTok, CreatorIQ, HypeAuditor, Tagger, Traackr, Upfluence, Microsoft Excel, Microsoft PowerPoint
Responsibilities
Identify relevant creators based on audience fit and brand safety; Conduct influencer due diligence including audience authenticity and risk flags; Prepare shortlists, creator profiles, outreach trackers, and rate cards; Lead initial outreach to creators and agents; Coordinate briefs, timelines, and disclosure guidelines; Track campaign deliverables and flag delays; Support content review for alignment with briefs and mandatories; Monitor live posts and capture links/screenshots; Compile campaign reports and post-campaign learnings; Maintain strong creator communication for retention; Stay updated on creator trends and platform updates.
Seniority
Individual Contributor